PRINT DESIGN, LOGO DESIGN & ILLUSTRATION
The Campaign for CamelBak's new Antidote Reservoir was an in-depth design exploration spanning nearly a year before launch. KGK DIGITAL art directed the editorial ad buys and was responsible for developing several design generations. KGK DIGITAL presented and executed a concept that would reflect the innovation behind the science of Camelbak and it's new Antidote as well as showcasing their passion for it's applications.
In the development of these designs, KGK DIGITAL was asked to redesign their brand to have an embroidery look and to create mechanical drawings of the new Antidote features.